Branding, Strategy, Packaging, Merchandising, Illustration
Zeiss, a German company with a long tradition in optics and glass, gave us the opportunity to redesign their cleaning solution and lens wipe packaging. These products are moving from traditional 'camera' stores to larger retailers such as Best Buy, Walmart, and Target.
They requested fresh, unique and colorful packaging solutions that could translate to in-store graphics and merchandising. Packaging included multiple count wipe boxes, spray solutions and combination kits. Painted Ship developed a strategy to best compliment the packaging at retail with graphics to compare Zeiss product offerings and explain their benefits and uses.